Social Media
Sample Social Media Posts
X (Twitter)
- Rally behind St. Joe’s Athletics with The Maroon & White Challenge! 45 teams. 19 sports. 1 St. Joe’s. Let’s come together and support our student-athletes. [INSERT LINK TO YOUR FUNDRAISING PAGE]. #MaroonWhiteChallenge
- Mark your calendars! November 17 - 22 is The Maroon & White Challenge—support 45 teams across 19 sports at St. Joe’s. Your gift, big or small, ensures our student-athletes thrive on and off the field. [INSERT LINK TO YOUR FUNDRAISING PAGE]. #MaroonWhiteChallenge
- It’s time to show your support for St. Joe’s Athletics! During The Maroon & White Challenge, help provide resources for 45 teams across 19 sports, from uniforms to equipment and travel. Together, we uphold our tradition of athletic excellence. [INSERT LINK TO YOUR FUNDRAISING PAGE]. #MaroonWhiteChallenge
- We’re getting pumped for The Maroon & White Challenge! Rally behind St. Joe’s Athletics and support our 45 teams during Athletics Week of Giving. Designate your gift to a team or the general athletic department. [INSERT LINK TO YOUR FUNDRAISING PAGE]. #MaroonWhiteChallenge
- Get ready to give! On November 22, join us for The Maroon & White Challenge and support 45 teams across 19 sports. Every gift helps St. Joe’s student-athletes excel both on and off the field. [INSERT LINK TO YOUR FUNDRAISING PAGE]. #MaroonWhiteChallenge
- A little goes a long way when we come together for The Maroon & White Challenge! Support our 45 teams during Athletics Week of Giving. Your gift—big or small—helps with vital needs like uniforms, equipment, and travel. [INSERT LINK TO YOUR FUNDRAISING PAGE]. #MaroonWhiteChallenge
- Thank you for rallying behind St. Joe’s Athletics during The Maroon & White Challenge! Your generosity helped provide crucial resources for our student-athletes. Together, we made a lasting impact on 45 teams. ##MaroonWhiteChallenge
- Because of amazing supporters like you, The Maroon & White Challenge was a success! You’ve helped sustain our tradition of athletic excellence and provided essential resources for St. Joe’s student-athletes. Thank you! #MaroonWhiteChallenge
- Save the date: The Maroon & White Challenge starts November 17! Support St. Joe’s 45 teams across 19 sports by giving during this celebration of athletic excellence. Visit [INSERT LINK TO YOUR FUNDRAISING PAGE] to learn more. #MaroonWhiteChallenge
- The real success of The Maroon & White Challenge isn’t just in how much we raise, but in the impact, it will have on our student-athletes. Every dollar helps St. Joe’s teams thrive both on and off the field. Join us on November 17-22 by giving at [INSERT LINK TO YOUR FUNDRAISING PAGE]. #MaroonWhiteChallenge
- Let’s show everyone that the St. Joe’s community is full of generosity! Celebrate The Maroon & White Challenge and help provide vital resources like uniforms, equipment, and travel for our student-athletes. [INSERT LINK TO YOUR FUNDRAISING PAGE]. #MaroonWhiteChallenge
- We’re so excited to be a part of The Maroon & White Challenge! You can support St. Joe’s 45 teams by visiting [INSERT LINK TO YOUR FUNDRAISING PAGE] and donating on November 17-22. Every gift makes a difference! #MaroonWhiteChallenge
- Starting November 17, you’ll have the chance to give where your heart is! Support The Maroon & White Challenge by donating to your favorite athletic team to ensure that St. Joe’s student-athletes thrive both on and off the field. Visit [INSERT LINK TO YOUR FUNDRAISING PAGE] to give! #MaroonWhiteChallenge
- We are so grateful for our generous supporters who gave during The Maroon & White Challenge. Each gift helps provide the uniforms, equipment, and travel that our 45 teams across 19 sports need to succeed. Thank you! #MaroonWhiteChallenge
- We’ve seen firsthand the amazing things that happen when our community comes together! Thank you to everyone who supported The Maroon & White Challenge. Your generosity will have a lasting impact on St. Joe’s student-athletes. #MaroonWhiteChallenge
Facebook Tips
Looking to get the word out with Facebook? This guide will help you get started and on the road to creating a successful strategy.
Below is a list of ways you can begin engaging your community for The Maroon & White Challenge!
Get started by liking the St. Joseph's Collegiate Institute and the St. Joseph's Collegiate Institute Athletics pages.
Below is a list of ways your can begin engaging your Facebook community for The Maroon & White Challenge!
Talk it up! Post interesting information about your team or sport that you are supportung and share St. Joe's athletic memories or succes stories with photos. Ask your followers questions to engage them in dialogue. Remember to keep posts brief! You don’t want to lose your audience by presenting lengthy updates.
Tell everyone about the team or sport you are supporting is part of The Maroon & White Challenge. Be sure to tell people what it is all about by using some of the suggested messaging above. Let them know how they can donate and ask them to spread the word.
Do not give individual donor shoutouts without the donor’s consent.
Provide a quick thank you message on social media immediately after The Maroon & White Challenge is over, and follow up with a longer heart-felt message a day or two after.
Do all of the above and repeat...again and again and again.
X (formerly Twitter) Tips
Want to quickly engage donors and share information about your fundraising efforts? X is instant and efficient!
Below you will find a few tips to help you have success.
Follow @SJCI and @SJCIAthletics accounts.
Tell your followers that you are participating in The Maroon & White Challenge. Tell your followers about your campaign and begin to build a story around the initiatives you’d like to support. Let them know about any incentive prizes you are trying to win and how they can help you do so. Use some of the suggested tweets provided.
Use Hashtags and Handles. Whenever you share information include the @SJCI handle and #MaroonWhiteChallenge to further spread your organization’s words. Show that you are a part of The Maroon & White Challenge by using the hashtag in all of your tweets. People who are interested in a particular event, person or business will follow the hashtag to stay up-to-date on any conversations around their topic of interest.
Don’t just follow! Become a part of the conversation. Let people know that you are out there and engaged. Respond to tweets like you are holding a conversation. You never know where this may lead.
Share pictures, videos and interesting content. Twitter is not just about your ‘words’. Pictures and videos draw people in, and sharing interesting articles about what you and others are doing shows that you are part of a community.
Tweet, retweet and tweet again! (Especially during The Maroon & White Challenge!)
Instagram Tips
Looking to harness the power of visual communication? Take advantage of the ability to communicate with your potential supporters with impactful images and catchy captions.
Follow @sjci and @sjci_athletics on Instagram.
Connect your Instagram and Facebook accounts. Make sure that your Instagram posts are automatically posted on Facebook. Connecting Facebook and Instagram harnesses the power of both social media platforms at once and allows you to reach a wider audience.
Find powerful images. People-centric, positive images will help you draw in new followers. Focus on sharing images that speak to your organization’s mission and your target audience. Canva.com is a great way to take your own photographs or a stock image to the next level. If you want to include important dates, statistics, or quotes, Canva lets you add text right on top of the image as well as providing you with a suite of photo editing tools.
Socialize! Like your supporters’ posts, and consider re-sharing posts that stand out and speak to your cause. Showcasing the stories and individuals that propel your organization’s mission will help you gain more followers, recognition, and traction in advance of the week.
Use the #MaroonWhiteChallenge hashtag, in addition to other creative hashtags. 3-5 hashtags per post is the sweet spot. Start with a branded or specific hashtag--like a tagline or fun phrase. Follow this with the name of your organization, then a broader hashtag tied to your cause (#FireItUp). Having a succession of hashtags helps with branding!
Have fun! Instagram is a really playful platform, and the perfect opportunity to let the unique personalities, humor and convictions of your organization shine through your photos, captions and hashtags! Instagram is a fantastic opportunity to relate to your supporters, showing them who you are!